Hi, I’m Rayelle, a Lead Experience Design Researcher with 16+ years of industry experience.

  • I graduated from the University of the Arts London (UAL) since then I’ve worked across the UK, Ireland, Spain, Canada, and the USA.

  • I’m experienced in applying design research methodologies to solve complex experience challenges across both public and private sectors.

  • I’m passionate about bringing empathy into user experiences and believe that understanding the voice of the customer is key to successful product and service design.

  • I’m skilled in collaborating with stakeholders and building teams grounded in: Research operations (Research Ops), Inclusive design and user-centred design best practices

About Me